Western Sydney Wanderers 2015/16 Rally campaign stadium banner featuring illustrated portrait of Nikolai Topor-Stanley.

Western Sydney Wanderers FC – Season 2015/16 Rally Campaign

A call to arms for Western Sydney, turning propaganda into passion.

Industry Sport, Football

Scope Signage, postcards, match day programmes

The Overview

At Western Sydney Wanderers FC, the Rally campaign was designed to unite players, fans and community behind a single, powerful idea: rally.

The goal was to transform Parramatta Stadium into a visual movement, using bold illustration and symbolism to reflect pride, strength and collective identity across Western Sydney.

Western Sydney Wanderers 2015/16 Pride Power West postcards featuring illustrated portraits of Romeo Castelen, Tony Popovic and Brendan Hamill.

The Challenge

Heading into the 2015/16 A-League season, the Wanderers needed a campaign that would unify the club and its supporters under one unmistakable message.

The creative had to represent pride, resilience and community, while creating a stadium environment that felt powerful, immersive and unmistakably Western Sydney.

Western Sydney Wanderers 2015/16 matchday programmes featuring illustrated players from A-League Men’s and Women’s teams.Western Sydney Wanderers 2015/16 Rally campaign mockups featuring illustrated portraits of Andréu and Keelin Winters.

Western Sydney Wanderers 2015/16 Rally campaign mockups featuring illustrated portraits of Andréu and Keelin Winters.

The Solution

I developed a complete season identity inspired by historical wartime propaganda posters from America, Russia and England, reinterpreted through the Wanderers’ red, black and white palette.

Players and coaches were illustrated in a posterised style, reducing tones into bold, graphic shapes that captured strength, character and individuality.

A neutral grey sub-palette added depth while maintaining clarity and consistency across all applications.

The Rally system extended across:

Postcards: “Pride. Power. West.” became the visual rallying cry, capturing the spirit of the region and its people.
Stadium banners: Large-scale vinyl drop-downs featuring illustrated player portraits wrapped the stadium and created an immersive match day environment.
Match day programmes: Each issue highlighted a different player across both A-League Men’s and Women’s teams, reinforcing unity and equal representation across the club.

Illustrated portrait of Tony Popovic from the Western Sydney Wanderers 2015/16 Rally campaign applied to a button badge.

The Result

The Rally campaign became one of the club’s most distinctive and recognisable visual identities.

It turned the stadium into a gallery of pride, power and purpose, strengthening emotional connection and transforming supporter energy into a movement.

The season culminated in the Wanderers reaching their third grand final in five seasons, with the Rally campaign firmly embedded in the club’s culture.