Brand Soundcheck
A structured brand diagnostic and roadmap
The Brand Soundcheck is a structured diagnostic designed to assess how your brand is currently working across key touchpoints, where alignment is breaking down, and what needs attention next.
It’s ideal for organisations that know something isn’t quite landing, but need a clear, independent view before committing to strategy or design work.
What is a Brand Soundcheck?
Brand Soundcheck is a structured diagnostic session designed to uncover inconsistencies, gaps and areas where your brand no longer reflects who you are or where you’re headed.
It’s not a rebrand and it’s not a strategy workshop. It’s the step before both. A clear, practical review that helps you make informed decisions, not guesswork.
What We Cover
A full review of your brand across five core areas:
Strategy and Direction
Are your mission, vision and positioning still aligned with where your business is going?
Messaging and Voice
Does your brand sound like you? Is the tone consistent and reaching the right people?
Visual Identity
Is your logo, colour palette and typography being used correctly and do they still feel right?
Brand Experience
Does the customer journey feel cohesive across platforms?
Internal Alignment
Is your team on the same page when it comes to how the brand is used and spoken about?
What’s included
Pre-session review of your brand, materials and touchpoints
A dedicated Brand Soundcheck session
Assessment of clarity, consistency and alignment
Identification of gaps, risks and opportunities
A written Soundcheck summary with priorities and recommendations
Who it’s for
Sporting, entertainment or event-led organisations
Teams experiencing growth, change or inconsistency
Decision-makers who want clarity before investing further
This is not a fit if
You’re looking for quick pricing without diagnosis
You’re seeking execution without review
You’re outside sport, entertainment or events
Investment
$249 excl. GST
Valued at $599 excl. GST
What’s Included
The full audit, your one-to-one Soundcheck session, and a written Brand Soundcheck Report outlining your findings and next steps.
Credit
If you proceed with a brand or design package, the full $249 is credited toward your investment.
If you’re not sure whether a Soundcheck or Clarity Call is the right starting point, a Clarity Call is the best place to begin.
How we work together
Book your Soundcheck
Choose a time that suits and complete a short pre-session form.
We diagnose the brand drift
We meet for a focused session to review your brand and identify what needs realigning.
You get your Soundcheck report
A clear, prioritised roadmap outlining what to fix, refine or improve, whether you DIY or work with me.
FAQs
The details that help you understand how the Brand Soundcheck works and what you’ll walk away with.
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A Brand Soundcheck is a structured diagnostic that reviews how your brand is currently working across key touchpoints. It identifies misalignment, gaps and priorities before committing to strategy or design work.
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Yes. The Soundcheck helps you understand what truly needs to change before investing in a rebrand, so you’re not redesigning without direction.
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No. The Soundcheck is diagnosis, not redesign. You’ll receive a written report outlining what needs attention. As outlined above, the Soundcheck fee is credited if you proceed.
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Nothing upfront. You’ll receive a short questionnaire before the session, and we’ll work through the core areas of your brand together to build clarity in real time.
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You’ll receive a clear, practical Brand Soundcheck Report summarising your brand’s strengths, gaps, and priority actions, so you can realign your brand with confidence.
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Yes. If you proceed with a brand or design package, $249 (excl. GST) is credited toward your investment.
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Sessions are available weekly. Once you pick a time, you’ll receive your questionnaire and confirmation details.
Ready to get clarity?
Book a Brand Soundcheck.