About Nat Gatt Brand Studio
I’m Nat Gatt, a brand strategist and creative director working with established businesses and marketing teams.
I’ve spent over two decades building and leading brands in sport, entertainment, FMCG and major events — environments where brands live in public and are shaped by how fans respond.
Today, I run a boutique brand studio focused on brand strategy, identity systems and creative direction, helping teams create work their fans recognise and engage with.
Behind the brand.
Hi, I’m Nat Gatt, and I run a boutique brand studio built on experience and a love for creating authentic connections between fans and brands.
Before launching Nat Gatt Brand Studio, I spent over two decades shaping brands from the inside across FMCG, sport, entertainment and major events, in roles where branding had to perform under pressure and at scale.
I’ve worked in and led creative and marketing teams across:
Metcash: FMCG and retail branding, helping household names stay consistent across complex portfolios.
Bose: global consumer tech, creating cohesive brand experiences across retail and digital.
Panthers Group and Western Sydney Wanderers FC: developing campaigns and creative direction in fast-paced, fan-driven environments.
Summernats: driving engagement for one of Australia’s most iconic automotive events.
That experience shaped how I work today — focusing on clarity, structure and systems that help brands hold together under pressure, not just look good at launch.
Why I care about branding
Every brand runs on rules.
Strategy, structure and systems are what keep things consistent when more people get involved.
I care about branding because those rules shape how a brand shows up, how teams use it, and how audiences experience it over time.
When the rules are clear, you can push them deliberately, not randomly.
That’s how the work stays recognisable over time and builds brands your fans will love.
How we work together
Clarity First
Book a Clarity Call to assess fit, direction and priorities before any proposal.
Strategise & Create
Together we shape a clear strategy and identity system aligned to your goals and context.
Show Time
We launch your brand and set you up for rollout and ongoing support.
Are you a brand that is ready to plug in?
What best matches where you’re at?
A growing business ready to scale with a clear brand system
A marketing or brand manager juggling deadlines, campaigns and teams
A company in a growth phase wanting deeper connection with its fans