About Nat Gatt Brand Studio
I’m Nat Gatt, a brand strategist and creative director working with established businesses and marketing teams.
I’ve spent over two decades building and leading brands in sport, entertainment, FMCG and major events — environments where brands live in public and are shaped by how audiences respond.
Today, I run a boutique brand studio focused on brand strategy, identity systems and creative direction, helping businesses build brands that hold up under pressure and scale with clarity.
Behind the brand.
Hi, I’m Nat. I run a boutique brand studio built on experience and a focus on clarity, structure and systems.
Before launching Nat Gatt Brand Studio, I spent over two decades shaping brands from the inside across FMCG, sport, entertainment and major events, in roles where branding had to perform under pressure and at scale.
I’ve worked in and led creative and marketing teams across:
Metcash: FMCG and retail branding, helping household names stay consistent across complex portfolios.
Bose: global consumer tech, creating cohesive brand experiences across retail and digital.
Panthers Group and Western Sydney Wanderers FC: developing campaigns and creative direction in fast-paced, fan-driven environments.
Summernats: driving engagement for one of Australia’s most iconic automotive events.
That experience shaped how I work today — prioritising clarity, alignment and systems that ensure brands hold together under pressure, not just at launch.
Why I care about branding
Every brand runs on rules.
Strategy and structure are what keep things consistent as teams grow and visibility increases.
When the rules are clear, you can push them deliberately, not randomly.
That’s how brands stay recognisable and build loyalty over time.
How your brand comes to life
Clarity First
A focused discovery session to understand your business, growth stage and objectives. We assess alignment and determine the right pathway forward.
Strategise & Create
We define positioning, shape your identity and build the structure your brand needs to scale.
Show Time
Your brand launches with alignment — supported by systems for confident rollout and ongoing direction.
Ready to plug in?
Are you:
A growing business ready to scale with a clear brand system
A marketing or brand manager juggling deadlines, campaigns and teams
A company in a growth phase wanting deeper connection with its fans