I work with growing businesses and established organisations that need their brand to hold together across campaigns, channels and teams.
My services focus on strategy-led brand systems, identity design and ongoing creative direction that make consistent execution easier as you scale.
Brand strategy, identity systems and creative direction.
Brand strategy
Brand strategy defines what you stand for, who you serve and how decisions get made.
Through structured engagements, I bring internal alignment and external clarity. Positioning, audience definition and messaging direction are set here — so teams can move forward with confidence.
Strategy work may include:
Brand audits and alignment reviews
Positioning and audience definition
Messaging frameworks and brand architecture
Decision-making frameworks to support growth
Engagements range from focused reviews to full multi-week strategy processes, depending on your stage.
Brand identity design and creative direction
Identity turns strategy into a visual system. Creative direction ensures that system holds as the brand grows.
I design identity systems built to scale — not just look good on launch day. Logos, typography, colour and layout rules are developed to support consistency across digital, print and live environments.
Creative direction provides senior oversight as more work gets produced. This includes:
Campaign direction and review
Guiding internal designers or agencies
Setting standards and guardrails
Ensuring work stays aligned as volume increases
The focus is recognition, clarity and control.
Graphic Design and Rollout
Graphic design turns strategy and direction into day-to-day output.
I design brand-led assets across digital and print, including campaign graphics, social templates, presentations, brochures and multi-page documents.
Ongoing graphic design is delivered through a monthly subscription model. Larger or print-heavy projects are scoped separately.
Ongoing graphic design (subscription)
For brands already operating at pace, ongoing support is delivered through Design On Tap.
This is a monthly subscription for teams who need reliable, on-brand design support without hiring internally.
Best suited to:
Marketing teams running regular campaigns
Brands producing work across multiple channels
Organisations needing consistency at scale
Project-based work is available for defined, one-off engagements.
How your brand comes to life
Clarity First
A focused discovery session to understand your business, growth stage and objectives. We assess alignment and determine the right pathway forward.
Strategise & Create
We define positioning, shape your identity and build the structure your brand needs to scale.
Show Time
Your brand launches with alignment — supported by systems for confident rollout and ongoing direction.
Macarthur FC | Junior Herd Rebrand
“Natalie delivered exceptional work redesigning our Junior Herd brand for Macarthur Bulls FC. She led the team through quantitative and qualitative research to understand our audience and positioning, then brought everything to life with a revitalised brand and comprehensive suite of assets. The rebrand was positively received by our fan base and gave us a fresh, exciting perspective on our Junior Herd brand positioning. Natalie was excellent to work with - fast, efficient, and thoughtful throughout the entire project. Highly recommended.”
Mark Jensen
Chief Commercial Manager | Macarthur FC
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![Raw Impact Events brand identity logo with ripple effect icon representing impact and movement]()
Raw Impact Events Logo Suite
I developed a brand identity for Raw Impact Events designed to capture the energy of live experiences while reinforcing professionalism and reliability. Built around the concept of the ripple effect, the identity reflects how well-planned moments create impact that extends far beyond the event itself. The result is a distinctive icon and visual system that balances creativity with control, positioning Raw Impact Events as both energetic and operationally strong.
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![Creative direction and visual system for Football NSW NPL and Leagues 2026 season across social and digital platforms.]()
NPL & Leagues 2026 Season
For the 2026 season, I developed a long-term creative direction and visual system for the NPL and Football NSW Leagues competitions across men’s and women’s football. Built around the platform Real Football. Home Grown., the framework was designed to reflect matchday culture honestly while creating consistency across social, digital and broadcast. The result was strong year-on-year growth in impressions and engagement, and a direction built to last beyond a single season.
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![Technical manual design and document system redesign for Allshelter.]()
Allshelter | Product Manuals
I designed and adapted a series of user manuals across the Australian and US markets, creating consistent, professional documentation. This gave customers and distributors greater clarity, ease of use, and improved brand credibility.
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![Junior Herd brand identity and campaign design for Macarthur FC youth membership program.]()
Macarthur FC | Junior Herd
I rebranded the Junior Herd youth membership program with a fresh identity, updated visuals and new messaging. The result was stronger engagement with young fans and their families, and a boost in sign-ups for the club’s young community program.
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![Product catalogue design for Ground Nurse showcasing brand identity and print graphic design.]()
Ground Nurse | Product Catalogue
I implemented the Ground Nurse brand system into a 100-page product catalogue, bringing their full range to life in a clear, professional format. The catalogue became a central sales tool, reinforcing brand consistency and supporting business growth.
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![Illustrated stadium banner from the Western Sydney Wanderers FC 2015/16 Rally campaign showing sports brand creative direction.]()
Western Sydney Wanderers FC | Rally Campaign
A propaganda-inspired season campaign that transformed Parramatta Stadium into a bold visual movement. Designed across banners, programs, and merchandise to unite fans and players through pride, power, and purpose.
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![Series of match posters from Western Sydney Wanderers FC showing campaign creative direction and graphic design.]()
Western Sydney Wanderers FC | Matchday Posters Series
A high-impact outdoor campaign for the 2019/20 A-League season. Each round reimagined the club’s identity through unique visual styles — from Bauhaus and pulp comics to bold typographic statements — all tied together by one powerful brand voice.
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![Player graphic from Western Sydney Wanderers FC 10th Season campaign showing creative direction and sports brand design.]()
Western Sydney Wanderers FC | Season 10
Celebrating a decade of football in Western Sydney, this milestone campaign brought consistency across every touchpoint — from digital content to matchday experience. The creative united the A-League Men’s and Women’s teams under one visual identity, with bold graphics, trading cards, and in-stadium activations marking ten years of Wanderers pride.
Ready to clarify what your brand needs next?
This is for you if you’re:
A growing business ready to scale with structure
A founder professionalising the next stage
A marketing leader managing complexity across teams
Book a Clarity Call.
Let’s plug in, dial it up and play loud with a brand your fans love.
What Clients Say
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“I highly recommend Nat Gatt Brand Studio for all your brand strategy needs! Natalie is amazing at her craft, she has an ability to bring out your desire and visions for your business that you didn't even know existed! Her work is stunning, thorough and unique to your business. Contact Natalie at Nat Gatt Brand Studio to bring your visions to life!”
Abbie Skretkowicz, Raw Impact Events
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"Nat delivered a creative strategy that reflected the reality of our NPL and Leagues football… The inclusive, usable framework has been well received and our engagement has increased exponentially."
Helen Armson, Football NSW
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"The rebrand revitalised our youth program. Fans loved it, and the rollout was fast, thoughtful, and exceptionally executed."
Mark Jensen, Macarthur FC
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“Ease of communication and easy-going nature. Natalie made complex projects simple to deliver.”
Russell Reddel, Allshelter
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“We struggled with consistency across materials. Nat nailed it. Everything now feels seamless, professional, and gives us the confidence to grow.”
Arthur Rendell, Ground Nurse
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“Before working with Nat, my business was lost in a sea of competitors. Now, thanks to her rebrand, I have a distinct identity, new clients, and a 39% revenue increase.”
Skye McIntyre, Spray Tans Penrith
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"Natalie’s work elevated our entire event — the conference sold out in record time thanks to her refined branding and standout campaign."
Christopher Adams, Football NSW
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"Outstanding quality, clear pricing, and always on time. We trust Natalie with all our design and promotional work."
Kate Rafton, Rafton Family Lawyers
