Brand packages built for clarity, scale and confident rollout.
These packages are designed for businesses that need their brand to work across teams, channels and day-to-day use.
Whether you’re building solid foundations or refining an established brand, each package gives you clear structure, strategic thinking and practical outputs that can actually be used.
Compare brand packages
Most clients work in sport, entertainment, events or brand-led organisations where the work is public, fast-moving and shared across teams.
Each package reflects a different stage of business maturity.
They begin with strategy and end with practical systems.
The Kickstarter
For early-stage businesses building their foundations.
A focused starting point for new businesses or rebrands under one year old.
This package defines the essentials and gives you a credible, consistent base to grow from without overbuilding too early.
Best suited to:
New businesses or early rebrands
Solo founders or small teams
Brands needing clarity before scaling
The Amplify
Most Popular
Amplify brand package icon.
For growing businesses ready to refine and expand.
Amplify is a full brand strategy and identity package built for businesses with momentum.
It aligns strategy, messaging and visuals into a system your team can use consistently as output increases.
Best suited to:
Established small to mid-sized businesses
Marketing teams needing structure
Brands preparing to scale, launch or reposition
The Headliner
For established brands ready for full transformation.
A deep strategic and creative engagement designed for complex organisations.
This package looks across customer, competitor and internal alignment to build a brand system designed for long-term growth and rollout.
Best suited to:
Mature businesses or organisations
Multi-team environments
Brands operating at scale or in public-facing markets
Kickstarter
- Four weeks
- Brand foundations review
- Audience and positioning
- Brand personality and voice
- Competitor and peer review
- Visual style direction
- Not available
- Review of current assets
- Identify gaps and missing elements
- One-page framework cheat sheet
- Moodboard
- Primary logo — one concept, two refinements
- Three-colour palette
- Two font pairings (licences not included)
- Not available
- One-page brand cheat sheet
- Business card (single-sided)
- Email signature (static graphic)
- Letterhead
- Social media templates (three)
- Brand Kit delivery (online share)
Amplify
- Four to eight weeks
- Half or full day session
- Mission, vision and values
- Audience empathy mapping
- Positioning and brand messaging
- Brand personality and voice
- Competitor analysis
- Visual direction review
- Customer survey
- Audit of visuals, tone and consistency
- Brand perception review
- Extended Why/Who/How/What framework (4 pages)
- Moodboard
- Primary and secondary logo suite
- Extensive colour palette
- Typography system
- Brand voice guidelines
- Photography direction
- Key messaging pointers
- Brand manual (10–15 pages)
- One-page cheat sheet
- Business cards (double-sided, multiple team members)
- Email signature
- Letterhead and follow sheet
- Envelope, folder and with compliments slip
- Social media templates (three to five)
- Presentation deck (up to five slides)
- Brand Kit delivery and training (half day)
- Creative rollout guidance (up to four hours over one month)
Headliner
- Eight to twelve weeks
- Multi-faceted brand intensive
- Why/Who/How/What framework (over five weeks)
- Audience empathy mapping
- Comprehensive competitor analysis
- Customer survey (quantitative)
- Customer 1-on-1 interviews (qualitative)
- Key staff interviews (qualitative)
- Full review of strategy, identity and customer experience touchpoints
- Comprehensive brand strategy document with insight synthesis, positioning and messaging
- Moodboard
- Extended identity suite (primary, secondary, wordmark, lock-ups)
- Extended logo applications (favicons, watermarks, social avatars)
- Extensive colour palette and typography system
- Brand voice guidelines and photography direction
- Brand application and usage mock-ups
- Messaging and voice development across all channels
- Brand manual (15+ pages)
- One-page cheat sheet
- Full suite — cards, email signature, letterhead, folder, proposal template, onboarding and welcome packs, company profile brochure
- Social media templates (ten)
- Presentation deck (up to ten slides)
- Custom website
- Brand Kit delivery and training (full day)
- Creative rollout guidance (up to eight hours over one month)
Not sure which one’s right for you?
Solo packages for brands who know who they are
These options are for businesses that don’t need full brand strategy but do need clarity or consistency in a specific area.
Each package is scoped intentionally, based on what your brand actually needs.
The Icon
For businesses with a clear strategy that need their visuals to match.
A visual identity system built to support consistency, recognition and professional rollout.
Best suited to:
Brands confident in their positioning
Teams upgrading or refining visuals
Businesses preparing for campaigns or growth
The Icon (Lite)
- Four weeks
- One hour session to review brand foundations
- Audience understanding
- Visual direction alignment
- Review of existing brand strategy documents
- Lite brand framework and moodboard
- Primary logo
- Core colour palette
- Typography basics with font pairings
- Photography direction and simple mockups
- Business card and email signature
- One page brand sheet
- Social media templates
- One handover session
- Social media template pack
The Icon (Core)
- Six to eight weeks
- Two hour brand workshop
- Audience mapping
- Visual direction review
- Light competitor and audience desk research
- Three to five page framework
- Primary and secondary logos
- Extended colour palette with tints and shades
- Typography system with hierarchy and styling
- Brand voice pointers and photography direction
- Business cards, letterhead and presentation cover slides
- Ten to fifteen page brand manual
- Social templates and a short presentation deck
- Two review rounds and handover
- Website or creative retainer
The Icon (Pro)
- Ten to sixteen weeks
- Full brand integration with existing strategy
- Stakeholder alignment sessions
- Draws from full strategic insights provided
- Embedded strategic framework for rollout
- Complete logo system and lock-ups
- Full identity system across print and digital
- Extended brand applications
- Full collateral suite
- Twenty plus page brand manual
- Website design and digital toolkit
- Rollout guidance and retainer options
- Ongoing brand management or campaign support
The Mixing Desk
The Mixing Desk brand strategy package icon.
For brands that have visuals but need clarity and direction.
A strategy-first engagement that defines what you stand for, how you communicate and how the brand should be used.
Best suited to:
Businesses feeling misaligned
Teams producing work without a clear framework
Brands needing internal and external clarity
The Mixing Desk (Lite)
- One week
- Half day workshop
- Purpose, audience and positioning
- Priorities and next steps
- None
- One page summary
- Lite Why, Who, How, What
- Key focus statement only
- Quick reference cheat sheet
- One follow-up call
- Upgrade to Icon Lite or Amplify
The Mixing Desk (Core)
- Five weeks
- Two hour workshop and presentation session
- Audience mapping and positioning
- Light review of existing data plus optional survey
- Three to five page brand strategy document
- Why, Who, How, What framework
- Positioning statement and key messaging points
- Brand structure and recommendations
- Presentation and refinements
- Upgrade to Icon Core or Amplify
The Mixing Desk (Pro)
- Eight to twelve weeks
- Multi session workshop with leadership
- Deep audience empathy mapping
- Comprehensive competitor analysis
- Qualitative and quantitative
- Customer interviews and survey
- Key staff interviews
- Comprehensive twenty plus page strategy report
- Full Why, Who, How, What framework
- Messaging and tone of voice guidelines
- Strategic brand blueprint and recommendations
- Up to eight hours of strategic review over one month
- Upgrade to Headliner with refined brand identity
Not sure which one’s right?
If you’re not sure where to start, that’s normal.
The Clarity Call is where we work out:
What stage you’re actually at
What you need now vs later
Which package makes sense for your goals and budget
How we work together
Clarity First
We assess fit, direction and priorities in a Clarity Call before recommending a package.
Strategise & Create
We build the strategy and systems your brand needs.
Show Time
Your brand is delivered with structure, guidance and next steps.
FAQs
The details that help you choose the right fit.
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We’ll talk it through in your Clarity Call. I’ll recommend the package that fits your stage of growth, budget, and goals.
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Yes. If your needs evolve, we can scale your package or add strategy and design support as you grow.
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Each package includes a Brand Plug-In session where we define your foundations, audience, and positioning before design begins. The depth depends on your package tier.
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Most projects run between four and twelve weeks depending on your package and feedback turnaround.
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Yes. We can split payments into 50% upfront and 50% before final delivery to make it easier to manage cash flow.
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You’ll receive your full brand delivery handover and training based on your package, plus optional ongoing support through my Design on Tap service for consistent rollout and design updates.
Ready to find your fit?
The Clarity Call is where we assess your stage, priorities and the most appropriate package.