Football NSW Coaching Conference 2025
Elevating the look and feel of one of New South Wales’ premier football coaching education events.
Industry Sport, Football
Scope Full digital suite, event overlay, creative direction, event program
The Project
Football NSW engaged me to reimagine the creative for their annual Coaching Conference, a flagship event bringing together leading coaches, technical directors and football minds from across the state, country and globe.
The goal was to give the event a cohesive, premium identity that reflected Football NSW’s authority while creating a clear, engaging visual experience for attendees across all touchpoints.
The full scope of work included a complete visual identity and campaign rollout across:
Event branding and creative direction
Digital and print collateral suite
Signage and on-site graphics
Presentation and slide templates
Social media and email promotion assets
Event program and schedule design
The Challenge
Football NSW wanted to elevate the Coaching Conference experience to better reflect the calibre of its presenters and audience.
The challenge was to design a system that felt professional, aspirational and consistent, while remaining adaptable across digital, print and event environments.
The Solution
I developed a clean, bold and directional visual identity built around Football NSW’s existing brand framework.
High-quality 3D renders, confident typography, technical drawings and a focused colour palette created structure and clarity across all materials.
The result was a cohesive design system that unified every aspect of the event, from online promotion to signage, presenting Football NSW as the leader in football education and development.
The Results
The Coaching Conference sold out in under two weeks, faster than any previous year, with demand so strong a waitlist was opened.
The refreshed design elevated the event’s profile, reinforcing Football NSW’s reputation for delivering professional, high-quality experiences to its coaching community.
Natalie's marketing and graphic design expertise was outstanding throughout the 2025 record-breaking Football NSW Coaching Conference. Her highly professional approach supported every aspect of the event, from strategic social media campaigns and professional promotional graphics to a refined, branding campaign that elevated the conference’s overall professionalism. Thanks to Natalie’s work, the event sold out in record time and delivered exceptional value to all involved.
Christopher Adams
Coach Development Manager, Football NSW
