Western Sydney Wanderers Season X Campaign

Celebrating a decade of passion, pride and performance.

Industry Sport, Football

Scope Comprehensive campaign rollout across digital, outdoor, in-stadium, retail and print

The Overview

As Brand Manager at Western Sydney Wanderers FC, I led the creative direction and brand execution for the club’s milestone 10th Season campaign.

The objective was to create a unified identity that honoured a decade of football history while showcasing the club’s evolution and ambition for the future.

Western Sydney Wanderers Season X social media mockups featuring Starting XI graphics for A-League Men and Women.

The Challenge

The challenge was to create a campaign that celebrated ten years of the club while unifying every part of the Wanderers experience, from digital platforms to physical match day environments.

Equally important was ensuring the A-League Women’s team received the same visibility and representation as the A-League Men, aligning with the club’s broader commitment to equality, community and inclusion.

Western Sydney Wanderers Season X player announcement social media graphics using the 10 Years Strong visual identity.

The Solution

I developed and delivered a cohesive brand system built around the bold “10 Years Strong” visual identity.

This system connected digital, print and environmental design, creating a consistent look and feel across social media, in-stadium LED screens, signage and publications.

The creative balanced celebration with professionalism, using the club’s iconic red and black palette alongside modern, minimal design to reflect both heritage and progression.

Western Sydney Wanderers Season X player trading cards and fan handouts designed for match day activation.

Extended Activation

The Season X rollout extended beyond digital and stadium visuals into physical match day collateral.

Collectible player trading cards, fan handouts and in-stadium materials gave supporters something tangible to take home, reinforcing pride, loyalty and connection throughout the milestone season.

Western Sydney Wanderers Season X digital advertising and social media graphics promoting home matches.

The Result

The Season X campaign reinforced the Wanderers’ position as one of the A-Leagues’ strongest and most recognisable brands.

It delivered consistent fan engagement across digital and match day experiences and set a new benchmark for unified campaign delivery within the club.