Football NSW – National Premier Leagues, League One
Bringing energy, excitement and consistency to New South Wales’ premier football competitions.
Industry Sport, Football
Scope Full digital suite, event overlay, match day programs
The Challenge
Football NSW needed a campaign look that stayed true to its established brand while speaking directly to a younger, highly engaged audience.
The challenge was to design graphics that felt unmistakably Football NSW, while clearly differentiating the NPL competitions and capturing the excitement and personality of the game.
The Solution
I developed a bold, cohesive design system using Football NSW’s secondary colour palette to inject energy, movement and edge into the visuals.
By combining structured layouts with vibrant accents and adaptable templates, the system balanced brand alignment with the visual impact needed to drive engagement across social and digital platforms.
The result was a campaign look that felt professional, contemporary and built for the pace of competition football.
The Result
Feedback from Football NSW and participating clubs has been overwhelmingly positive.
The creative direction is now being rolled out consistently across all NPL digital channels, creating a unified and energetic presence for every competition and increasing engagement ahead of the 2025 season.
