Spray Tans Penrith
A glow-up that goes deeper than the tan.
Industry Beauty, Spray Tanning
Scope Brand strategy, visual identity, website design, social and email templates
The Challenge
When Skye came to me, she already had a loyal local following, but it was tied to her nail business.
She needed a brand that felt confident, feminine and premium. One that made women feel good, not just look good. The new identity had to build on the trust she’d earned, while standing confidently on its own as Spray Tans Penrith.
Her existing visuals were still rooted in her previous venture, so the challenge was to create something fresh, distinct and unmistakably aligned to this next phase of growth.
The Strategy
We stripped everything back to uncover the heart of the brand: confidence, self-care and personality.
From there, I built a new foundation. A tone that was warm but polished, visuals that radiated summer energy, and a strategy that connected Skye’s story with her clients’ lifestyle.
The goal was clarity and confidence, without overcomplication.
The Deliverables
The work focused on building a complete, usable brand system.
What was delivered:
Brand strategy defining positioning, audience clarity and tone of voice
Visual identity including logo suite, colour palette, typography and social direction
Website design built for bookings, clarity and conversion
Marketing tools including email templates and on-brand Canva assets
Launch support with rollout guidance for content and community building
The Result
Since launching the rebrand, the business has seen clear, measurable impact.
Outcomes include:
Two times increase in sales and bookings compared to the previous year
Significant uplift in brand recognition and online engagement
Consistent client feedback highlighting the professional, modern look
The new brand gave Spray Tans Penrith the confidence to stand out in a competitive market.
Before working with Nat, my business was lost in a sea of competitors.
Now it finally stands out.
Since the rebrand, I’ve seen a 39% increase in revenue and a major boost in brand awareness.
Skye McIntyre
Founder, Spray Tans Penrith
