Allshelter
Transforming complex technical documents into a cohesive brand experience.
Industry Container Shelters & Industrial Structures
Scope User manuals (USA & Australia), product catalogue design, market adaptation
The Challenge
Allshelter had a strong product range, but their supporting documentation told a different story.
Their US user manuals were a mix of outdated Word documents and PDFs, inconsistent in layout, tone and branding. This made information harder to navigate for customers and distributors and diluted brand credibility.
They needed a complete suite of manuals and a refreshed catalogue that aligned with their brand, improved usability, and could adapt for the US market while remaining consistent with the Australian brand system.
The Solution
Working closely with the Allshelter team, I designed a full suite of 13 user manuals across their Shelter, Indwell, Doors and Accessories product ranges for the US market.
Each manual was restructured with clear hierarchy, improved legibility and a professional visual system that reflected the Allshelter brand.
Following this, I created a 28-page product catalogue for the US market, expanding content to include new product lines while maintaining design continuity. The success of this rollout led to a second phase: adapting and completing the full suite of manuals for the Australian market, ensuring a consistent global brand experience.
The Result
Allshelter now has a unified documentation system that reflects the strength and professionalism of their products.
The manuals and catalogue are easier to navigate, simpler to update, faster to produce, and consistently on-brand across both the US and Australian markets. The new system supports customers, distributors and internal teams with clarity and confidence.
This was a really positive experience, with clear communication and quick turnaround. Nat just took our information and worked her magic.
Russell Reddel
Director, Allshelter
