A brand strategy, identity and design blog
Off Mute unpacks the thinking behind brand strategy, identity design and creative direction that drives real fan engagement.
It’s where strategy meets execution. I share clear thinking drawn from live projects, client work and the decisions that shape brands under real-world pressure.
This isn’t inspiration for inspiration’s sake. It’s considered insight for businesses that want clarity, consistency and focus as they grow.
Subscribe to Off Mute for grounded perspectives on branding, creativity and connection, straight from the studio.
The Hidden Cost To Inconsistent Branding
Inconsistent branding doesn’t just look messy, it costs you customers. If your brand feels off across platforms, here’s how to fix it and build trust again.
Turn Your Brand Up to Eleven
Your brand shouldn’t blend in. It should stop people in their tracks. This post breaks down what bold, unforgettable brands do right and how you can apply it to your business.
DIY Branding vs. Hiring a Pro: What’s Right for Your Business?
DIY branding might seem like a money-saver, but is it costing you customers? A misaligned brand can confuse your audience, weaken trust, and make you blend in rather than stand out. In this post, we break down the real cost of DIY branding, the signs it’s time to hire a pro, and what you actually get when working with a brand strategist. Before you spend hours in Canva, read this first.