A brand strategy, identity and design blog
Off Mute unpacks the thinking behind brand strategy, identity design and creative direction that drives real fan engagement.
It’s where strategy meets execution. I share clear thinking drawn from live projects, client work and the decisions that shape brands under real-world pressure.
This isn’t inspiration for inspiration’s sake. It’s considered insight for businesses that want clarity, consistency and focus as they grow.
Subscribe to Off Mute for grounded perspectives on branding, creativity and connection, straight from the studio.
DIY Branding vs. Hiring a Pro: What’s Right for Your Business?
DIY branding might seem like a money-saver, but is it costing you customers? A misaligned brand can confuse your audience, weaken trust, and make you blend in rather than stand out. In this post, we break down the real cost of DIY branding, the signs it’s time to hire a pro, and what you actually get when working with a brand strategist. Before you spend hours in Canva, read this first.
The Branding Lies You’ve Been Told
Think a logo is all you need? Or that branding is just for big businesses? Think again. These branding lies are costing you customers. Learn the truth about what actually makes a brand memorable—and how to fix yours today.