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Inside, you'll find the five mistakes I see sports sponsors make most often — and exactly what to do instead.
Brands I’ve worked with.
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![Junior Herd campaign for Macarthur FC designed by Nat Gatt Brand Studio, including branded collateral and promotional materials.]()
Macarthur FC // Junior Herd
I rebranded the Junior Herd youth membership program with a fresh identity, updated visuals and new messaging. The result was stronger engagement with young fans and their families, and a boost in sign-ups for the club’s young community program.
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![Football NSW NPL digital creative campaign for 2025 season by Nat Gatt Brand Studio, featuring social media and digital design assets.]()
Football NSW // NPL NSW 2025 Season
For the 2025 NPL season, I developed a new creative direction designed to resonate with its core audience: young players and their supporters. The refreshed look brought more energy, relevance and excitement to the competition making the brand feel modern, bold, and part of the culture these players live every day.
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![Allshelter manuals redesign project by Nat Gatt Brand Studio, improving clarity, usability, and visual consistency across technical documents.]()
Allshelter // Product Manuals
I designed and adapted a series of user manuals across the Australian and US markets, creating consistent, professional documentation. This gave customers and distributors greater clarity, ease of use, and improved brand credibility.
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![Propaganda-style illustrated banner of a Western Sydney Wanderers FC player from the 2015/16 “Rally” season campaign, featuring bold red background and portrait artwork used in stadium displays.]()
Western Sydney Wanderers FC // Rally Campaign
A propaganda-inspired season campaign that transformed Parramatta Stadium into a bold visual movement. Designed across banners, programs, and merchandise to unite fans and players through pride, power, and purpose.
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![Ground Nurse product catalogue design by Nat Gatt Brand Studio, featuring clean layout and consistent brand identity.]()
Ground Nurse // Product Catalogue
I implemented the Ground Nurse brand system into a 100-page product catalogue, bringing their full range to life in a clear, professional format. The catalogue became a central sales tool, reinforcing brand consistency and supporting business growth.
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![Series of Western Sydney Wanderers FC 2019/20 match posters designed for key rounds, including the “Rivals Are Forever” Sydney Derby campaign.]()
Western Sydney Wanderers FC // Matchday Posters Series
A high-impact outdoor campaign for the 2019/20 A-League season. Each round reimagined the club’s identity through unique visual styles — from Bauhaus and pulp comics to bold typographic statements — all tied together by one powerful brand voice.
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![Nat Gatt Brand Studio rebrand and digital assets for Spray Tan Penrith.]()
Spray Tans Penrith // Rebrand
I rebranded Spray Tans Penrith with a new logo, visual identity, website and social templates that better reflected the business and its audience. Since launch, the client has reported doubled sales and a 39% increase in revenue, with strong customer feedback on the new look and feel.
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![Western Sydney Wanderers FC 10th Season campaign player graphic featuring A-League Women’s player in red and black kit with layered digital design and “Player of the Match” typography.]()
Western Sydney Wanderers FC // Season 10
Celebrating a decade of football in Western Sydney, this milestone campaign brought consistency across every touchpoint — from digital content to matchday experience. The creative united the A-League Men’s and Women’s teams under one visual identity, with bold graphics, trading cards, and in-stadium activations marking ten years of Wanderers pride.
