Brand strategy, identity design and creative direction
Build a brand your fans will love, with a system your team can use.
I’m a brand strategist and creative director helping growing businesses and marketing teams build clear brand systems, strong visual identities and consistent creative rollout.
Through strategy, identity design and ongoing graphic design support, I help brands show up clearly, stay consistent and connect with the people who matter most. Their fans.
Most of my work sits in sport, entertainment and brand-led organisations where brands need to perform in public and at pace.
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![Junior Herd brand identity and campaign design for Macarthur FC youth membership program.]()
Macarthur FC | Junior Herd
I rebranded the Junior Herd youth membership program with a fresh identity, updated visuals and new messaging. The result was stronger engagement with young fans and their families, and a boost in sign-ups for the club’s young community program.
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![Digital creative campaign for Football NSW NPL 2025 season featuring social media and graphic design assets.]()
Football NSW | NPL NSW 2025 Season
For the 2025 NPL season, I developed a new creative direction designed to resonate with its core audience: young players and their supporters. The refreshed look brought more energy, relevance and excitement to the competition making the brand feel modern, bold, and part of the culture these players live every day.
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![Technical manual design and document system redesign for Allshelter.]()
Allshelter | Product Manuals
I designed and adapted a series of user manuals across the Australian and US markets, creating consistent, professional documentation. This gave customers and distributors greater clarity, ease of use, and improved brand credibility.
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![Illustrated stadium banner from the Western Sydney Wanderers FC 2015/16 Rally campaign showing sports brand creative direction.]()
Western Sydney Wanderers FC | Rally Campaign
A propaganda-inspired season campaign that transformed Parramatta Stadium into a bold visual movement. Designed across banners, programs, and merchandise to unite fans and players through pride, power, and purpose.
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![Product catalogue design for Ground Nurse showcasing brand identity and print graphic design.]()
Ground Nurse | Product Catalogue
I implemented the Ground Nurse brand system into a 100-page product catalogue, bringing their full range to life in a clear, professional format. The catalogue became a central sales tool, reinforcing brand consistency and supporting business growth.
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![Series of match posters from Western Sydney Wanderers FC showing campaign creative direction and graphic design.]()
Western Sydney Wanderers FC | Matchday Posters Series
A high-impact outdoor campaign for the 2019/20 A-League season. Each round reimagined the club’s identity through unique visual styles — from Bauhaus and pulp comics to bold typographic statements — all tied together by one powerful brand voice.
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![Brand identity design and digital assets created for Spray Tans Penrith.]()
Spray Tans Penrith | Rebrand
I rebranded Spray Tans Penrith with a new logo, visual identity, website and social templates that better reflected the business and its audience. Since launch, the client has reported doubled sales and a 39% increase in revenue, with strong customer feedback on the new look and feel.
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![Player graphic from Western Sydney Wanderers FC 10th Season campaign showing creative direction and sports brand design.]()
Western Sydney Wanderers FC | Season 10
Celebrating a decade of football in Western Sydney, this milestone campaign brought consistency across every touchpoint — from digital content to matchday experience. The creative united the A-League Men’s and Women’s teams under one visual identity, with bold graphics, trading cards, and in-stadium activations marking ten years of Wanderers pride.
Brand strategy is the foundation
They’re fine-tuned, not improvised.
Brand strategy is the foundation of what you stand for, and the framework that connects your brand to your fans.
Plug In → Connection
Strategy starts with plugging in to what matters — creating authentic connection between your brand and your biggest fans. It’s where strong brand positioning begins.
Dial Up → Clarity
When the strategy is clear, there’s no distortion. You get focus, direction and a brand identity system your team can deliver consistently.
Play Loud → Confidence
When strategy, identity and systems align, your brand stands out with confidence, clarity and recognition.
I use critical thinking and design thinking to ask better questions, uncover opportunities and build brand systems that hold everything together.
Brand is a set of rules. The strategy, systems, and structure. But knowing how to break them? That’s where creativity lives.
Brand strategy, identity and design services
Whether you’re starting out or scaling up, there’s a package that fits your stage of business. I’m not a volume studio or a template shop. I work hands-on with a small number of clients who value clarity, consistency and senior thinking.
Most of my work sits in sport, entertainment and established brands where creative has to perform publicly and at pace.
Brand strategy packages
Define what you stand for, who you serve, and how you’re different. This is the thinking that connects your business to your fans.
Brand identity design
Create the visual language that captures your personality and builds instant recognition with your audience.
Creative direction
Guide every brand touchpoint to feel cohesive, confident and on-brand — from digital to print to social.
Graphic design and rollout
Ongoing graphic design is delivered through a monthly design subscription, with larger multi-page or print projects scoped separately.
Who I work with
I work with established businesses and marketing teams who are already active in market and need clarity, consistency and senior creative direction to keep things moving.
Most of my clients operate in sport, entertainment, events or brand-led organisations where the work is visible, fast-moving and used by multiple teams.
This often includes:
Brands that have evolved, but their identity hasn’t kept up
Marketing teams juggling campaigns without a clear brand system
Businesses producing work at pace, but struggling to stay consistent
Organisations ready to invest in strategy, not just assets
If that sounds familiar, a Clarity Call is the right place to start.
Ongoing graphic design support, without hiring in-house
For brands that are already shipping work, I offer a monthly graphic design subscription and design retainer. It’s ongoing, on-brand design support for socials, digital assets, presentations and day-to-day marketing collateral, without the overhead of an internal hire.
Design On Tap Lite
For solo founders or small teams needing light, consistent creative updates.
Keep your brand looking consistent and professional with quick-turn creative support.
Design On Tap Core
Most Popular
For growing brands or marketing teams needing steady, ongoing design and rollout support.
Your brand’s in-house design team, without the payroll.
Design On Tap Pro
For established brands needing high-volume creative production, campaign support, and brand direction.
A full creative partnership — strategy, design, and rollout handled seamlessly.
How your brand comes to life
Clarity
Book a Clarity Call to assess fit, direction and next steps.
Strategise & Create
Together we shape a plan that brings your strategy and identity to life.
Show Time
We launch your brand and set you up for rollout and ongoing support.
About the studio
I’m Nat Gatt, a brand strategist and creative director working with established businesses and marketing teams.
With over two decades of experience across sport, entertainment, FMCG and major events, I help teams bring structure and consistency to their brand so their work is recognised by the people it’s built for.
I bring more than design. I bring strategy, systems and support that make branding stick. I also bring client-side experience… I know what it’s like to juggle deadlines, campaigns and stakeholders while keeping a brand consistent. That perspective means I understand what businesses really need from a brand partner.
I don’t follow trends or gimmicks. I build brands that connect with their biggest fans and give teams clarity to deliver with confidence. Straight-talking yet approachable — that’s how I work, and that’s what I bring to your brand.
Book a Clarity Call to get clear on what your brand needs next.
What best matches where you’re at?
A growing business ready to scale with a clear brand system
A marketing or brand manager juggling deadlines, campaigns and teams
A company in a growth phase wanting deeper connection with its fans
Let’s plug in, dial it up and play loud with a brand your fans love.
What Clients Say
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![Five star rating graphic used to represent client testimonials.]()
"The rebrand revitalised our youth program. Fans loved it, and the rollout was fast, thoughtful, and exceptionally executed."
Mark Jensen, Macarthur FC
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![Five star rating graphic used to represent client testimonials.]()
“Ease of communication and easy-going nature. Natalie made complex projects simple to deliver.”
Russell Reddel, Allshelter
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![Five star rating graphic used to represent client testimonials.]()
“We struggled with consistency across materials. Nat nailed it. Everything now feels seamless, professional, and gives us the confidence to grow.”
Arthur Rendell, Ground Nurse
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![Five star rating graphic used to represent client testimonials.]()
“Before working with Nat, my business was lost in a sea of competitors. Now, thanks to her rebrand, I have a distinct identity, new clients, and a 39% revenue increase.”
Skye McIntyre, Spray Tans Penrith
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![Five star rating graphic used to represent client testimonials.]()
"Natalie’s work elevated our entire event — the conference sold out in record time thanks to her refined branding and standout campaign."
Christopher Adams, Football NSW
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![Five star rating graphic used to represent client testimonials.]()
"Outstanding quality, clear pricing, and always on time. We trust Natalie with all our design and promotional work."
Kate Rafton, Rafton Family Lawyers
